http://www.ontfront.com OntFront Sidewalk Tailoring Wed, 19 Jun 2013 11:05:20 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.ontfront.com/?p=5988 http://www.ontfront.com/?p=5988#comments Fri, 14 Jun 2013 20:20:00 +0000 OntFront http://www.ontfront.com/?p=5988 Continue Reading]]> Gshock. This amazing pop up store will be up and running for two weeks. OntFront is honored to be chosen by Gshock as ambassador for G-sessions Amsterdam. G-sessions is a European Gshock design competition, between Amsterdam, Berlin, Milan, Sint Petersburg, Barcelona and Manchester. As ambassador we were asked to assemble the team for Amsterdam. So the team we created is: OntFront, Filling Pieces, Ceizer and Urbmath. Together we shall design a brand new Gshock including an art installation to compete against the other cities. See our team and a small recap of the pop up store launch in the pics:

(G-sessions team Amsterdam)

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As the sun shines a ray of light through the Dutch clouds, the summer breeze gently blows through the cloth of his jacket on a stroll down Haarlemerdijk. Rich Medina has a ton of love for Amsterdam, and Amsterdam has loved him back, since his first visit back in 1997. 

Amsterdam menswear brand OntFront is honored to present the first in a series of unique seasonal photo projects with Philadelphia renaissance man Rich Medina. It goes without saying that both OntFront and Medina have a deep love for menswear and fine craftsmanship, as evidenced in their respective styles and career choices. Medina, a quintessential maverick in the entertainment business for quite a long time, has always functioned as an independent, self made man. OntFront, despite their relatively recent foray into the world of retail, shares some of the very same viewpoints on individuality and style as loyal customers like Rich Medina, which is precisely where this project was born. 

This project represents a meeting point between generations, across genres, and centered on the thinking man’s attention to detail. With these images, OntFront strives to show off their authentic street savvy style to a broader audience, with Mr. Medina providing the physical canvas and the streets of Amsterdam serving as the platform.

Rich Medina is wearing:

Outfit 1: OntFront square collar black shirt, OntFront denim dress pants, Generic Surplus x Gerry Beckley loafers, Nunc olive padded coat

Outfit 2: OntFront wool light blue double breasted suit with peaked lapel (handmade), L’ecole National linen shirt, Retrosuperfuture 49’er vintage sunglasses, Brixton Castor hat, Grenson boots (models own)

Credits:

Concept: Rich Medina, OntFront & Marc Haers

Text: Rich Medina & OntFront

Photography: Marc Haers

Model: Rich Medina

Design & Styling: OntFront]]> http://www.ontfront.com/?feed=rss2&p=5926 0 http://www.ontfront.com/?p=5924 http://www.ontfront.com/?p=5924#comments Mon, 03 Jun 2013 14:24:00 +0000 OntFront http://www.ontfront.com/?p=5924 Continue Reading]]> Streetwear today spent 8 pages on the latest OntFront photo shoot by Dim Balsem. So thank you Martin Magielka and Dimmy Littlejohn for giving us this shine. Also a big up to Mike, Sergio and Safi for working with us on this feature. We hope that our partner brands like what we did with the styling. All love guys. Here are the pages:

]]> http://www.ontfront.com/?feed=rss2&p=5924 0 http://www.ontfront.com/?p=5912 http://www.ontfront.com/?p=5912#comments Thu, 30 May 2013 15:44:00 +0000 OntFront http://www.ontfront.com/?p=5912 Continue Reading]]> OntFront x Gshock pixelated snake skin. This limited and numbered watch came in 50 pieces and was sold out in only 1 weekend! For the 30th year birthday of Gshock we’re going to do something very special with Gshock again. We can’t say what yet, only thing we can say is who will be involved: Filling Pieces, Ceizer and Urbmath. So get ready for the launch event of the Gshock pop up store on the 11th of June at the Store for brands (Kalverstraat 101). DJ’s Rafique le Freaq & Full Crate will provide the tunes, live performance by Kraantje Pappie. Invite only. Let’s go!

]]> http://www.ontfront.com/?feed=rss2&p=5912 0 http://www.ontfront.com/?p=5806 http://www.ontfront.com/?p=5806#comments Thu, 16 May 2013 11:41:00 +0000 OntFront http://www.ontfront.com/?p=5806 Continue Reading]]> Hotel Andaz. A high end boutique concept by Hyatt hotels in collaboration with interior designer Marcel Wanders. The hotel is located in the hart of Amsterdam on the Prinsengracht. It’s also open for public to have some cocktails, or dine at the restaurant ‘Blue Spoon’, so visit the Andaz if you have the chance.
OntFront was handpicked out of a large selection of designers as the most suitable company, so we’re honored to be working with them. We even did a small fashion show for Marcel Wanders at his headquarters on the Westerstraat, where he gave the last pointers and feedback to finalize the OntFront x Andaz collection. And here’s an example the result:

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